Keyword

A keyword is the word or phrase a person enters into a search engine to find something, and the one you target when optimising a page. The work of identifying which terms your audience uses, how often and with what intent is called keyword research, and it is the foundation of SEO ✕ SEO (search engine optimization) covers all the measures that get a website to appear higher in Google's unpaid results and thereby attract more visitors. More in the glossary → : it decides what to write about and how to frame it. Behind every term sits a search intent — to learn, to compare or to buy — and the content should answer it. Short, highly competitive keywords are distinguished from long-tail ✕ A long-tail keyword is a long, very specific search with low volume but also low competition and clearer intent, so it usually converts better. More in the glossary → ones, which are longer, more specific and easier to rank for. Choosing keywords well determines whether you attract genuinely interested visitors or traffic ✕ Traffic is the amount of data your website transfers, determined by visitor numbers and page size. Some hosting plans cap monthly traffic. More in the glossary → that never converts.