Long-tail keyword

A long-tail keyword is a long, specific search query, usually three or more words, that expresses a very defined intent. An example is going from best hosting ✕ Web hosting is renting space on a server so your website is reachable around the clock. The host takes care of the technology, security, and availability. More in the glossary → to cheap wordpress ✕ WordPress is the world's most-used content management system, letting you build and manage websites and blogs without coding skills. More in the glossary → hosting for online shops. Each one gets few searches, but together they add up to an enormous amount of traffic ✕ Traffic is the amount of data your website transfers, determined by visitor numbers and page size. Some hosting plans cap monthly traffic. More in the glossary → and offer two big advantages: there is far less competition, so it is easier to rank, and the person searching is usually closer to deciding, which improves conversion ✕ The conversion rate is the percentage of visitors who complete the action you want — buy, sign up, click a link — out of your total visits. More in the glossary → . They are the foundation of a realistic content strategy for new or low-authority sites: instead of fighting over generic, hotly contested terms, you target many specific queries that together produce solid, steady results.