SEO

SEO (Search Engine Optimization) refers to all the measures that make a website more visible in the organic — that is, unpaid — search results. This includes content matched to the audience's search terms (on-page SEO), a clean technical foundation such as loading speed and mobile display (technical SEO), and links from other websites that signal authority (off-page SEO). The goal is to rank high for relevant searches and gain lasting free traffic. SEO works over the medium to long term and is the foundation of organic reach.