SEO Manager

An SEO Manager (or SEO specialist) is the person responsible for getting a website to appear as high as possible in the natural results of search engines like Google, in order to attract quality traffic ✕ Traffic is the amount of data your website transfers, determined by visitor numbers and page size. Some hosting plans cap monthly traffic. More in the glossary → without paying for advertising. The work combines several sides: researching the keywords ✕ A keyword is the term users type into a search engine, and the one you want a page to rank for. Choosing the right ones is the starting point of any SEO strategy. More in the glossary → the audience searches for, optimising the content and structure of pages (on-page SEO ✕ SEO (search engine optimization) covers all the measures that get a website to appear higher in Google's unpaid results and thereby attract more visitors. More in the glossary → ), looking after the technical side like speed and indexing ✕ Indexing is the process by which a search engine stores a page in its index after crawling it, so that the page can appear in search results. More in the glossary → , and building the site’s authority through links (off-page SEO). They analyse data in tools like Search Console to measure results and adjust the strategy. They may work at an agency, in-house at a company, or as a freelancer. It is a much sought-after role, because visibility in search engines is key for almost any digital business.