SEA (search engine advertising)

SEA (Search Engine Advertising) is paid advertising inside search engines: the ads that appear in the results of Google and other engines, usually through a pay-per-click model, meaning you pay only when someone clicks. Its big advantage is immediacy: the moment you launch a campaign you can appear at the top for the keywords ✕ A keyword is the term users type into a search engine, and the one you want a page to rank for. Choosing the right ones is the starting point of any SEO strategy. More in the glossary → you choose, without waiting months as with SEO ✕ SEO (search engine optimization) covers all the measures that get a website to appear higher in Google's unpaid results and thereby attract more visitors. More in the glossary → . In return, the traffic ✕ Traffic is the amount of data your website transfers, determined by visitor numbers and page size. Some hosting plans cap monthly traffic. More in the glossary → stops the instant you stop paying. It is run through platforms like Google Ads, where you compete in an auction for visibility. It is often grouped with SEO under the term SEM (search engine marketing). The usual approach is to combine the two: SEA for quick results and SEO for a sustainable long-term base.