Meta description

The meta description is an HTML tag that summarises a page’s content in one or two sentences. Search engines often display it beneath the blue title in results, as a preview of what the user will find. It is not a direct ranking factor — Google does not rank you higher for it — but it plays a key role: a clear, persuasive description invites the click and therefore lifts your CTR ✕ CTR (click-through rate) is the share of people who click a link out of those who saw it. A high CTR signals that your title and description are appealing. More in the glossary → . It should run about 150-160 characters, sum up the content honestly, include the keyword ✕ A keyword is the term users type into a search engine, and the one you want a page to rank for. Choosing the right ones is the starting point of any SEO strategy. More in the glossary → naturally and give a reason to visit. If you leave it empty or off-topic, Google will generate one automatically from the page text, often with a less appealing result.