GEO (Generative Engine Optimization)

GEO (Generative Engine Optimization) is the discipline of preparing content so that AI ✕ Artificial intelligence is a computer system’s ability to perform tasks we associate with human intelligence, such as understanding language, recognizing images or making decisions. More in the glossary → answer engines — ChatGPT ✕ GPT is the family of large language models from OpenAI behind ChatGPT. It generates text by predicting, unit by unit, the most likely continuation. More in the glossary → , Gemini, Perplexity or Google’s AI Overviews — understand it, trust it and quote it in their responses. Where classic SEO ✕ SEO (search engine optimization) covers all the measures that get a website to appear higher in Google's unpaid results and thereby attract more visitors. More in the glossary → fights for a position in a list of links, GEO aims to be the source the AI names when it summarises a topic. Content that is clear and well structured, backed by verifiable facts, mentioned by trusted sites and marked up so machines can read it tends to be favoured. It matters more every year as people get direct answers without clicking through to individual pages. GEO does not replace SEO; it extends it into the age of AI-assisted search.