AEO (Answer Engine Optimization)

AEO (Answer Engine Optimization) is the practice of structuring content so answer engines use it as the direct response to a question: Google’s featured snippets, voice assistants like Alexa or Siri, and AI-generated answers. The goal is to resolve what people ask clearly and concisely, in a format a machine can lift out — question-style headings, a short answer up front, lists and structured data. It overlaps with GEO (generative engine optimization) is the practice of shaping your content so AI answer engines like ChatGPT, Gemini or Perplexity surface and cite it — not just Google’s blue links. More in the glossary → , but AEO also covers classic answer boxes and voice search, not just generative AI. It has grown in importance because more and more searches now end without a click, answered right on the results page.

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