AEO (Answer Engine Optimization)

AEO (Answer Engine Optimization) is the practice of structuring content so answer engines use it as the direct response to a question: Google’s featured snippets, voice assistants like Alexa or Siri, and AI ✕ Artificial intelligence is a computer system’s ability to perform tasks we associate with human intelligence, such as understanding language, recognizing images or making decisions. More in the glossary → -generated answers. The goal is to resolve what people ask clearly and concisely, in a format a machine can lift out — question-style headings, a short answer up front, lists and structured data. It overlaps with GEO ✕ GEO (generative engine optimization) is the practice of shaping your content so AI answer engines like ChatGPT, Gemini or Perplexity surface and cite it — not just Google’s blue links. More in the glossary → , but AEO also covers classic answer boxes and voice search, not just generative AI ✕ Generative AI creates new content —text, images, audio or code— from a prompt, instead of only analyzing existing data. More in the glossary → . It has grown in importance because more and more searches now end without a click, answered right on the results page.