IN SHORT
The leading platform for online stores: built from the ground up for selling online.
- The best platform to sell online
- Full product, payment and shipping management
- Thousands of apps and store templates
- Scales from a small shop to a large one
THE BRAND
- Company
- Shopify Inc.
- Headquarters
- Canada (Ottawa)
- Founded
- 2006
- Group
- Shopify (publicly traded)
- Main product
- E-commerce platform
- Audience
- Entrepreneurs and businesses selling online
ANALYSIS
Our experience with Shopify
Sales specialist
Complete management of products, payments, shipping and inventory in a single dashboard.
Apps and templates
Thousands of apps and themes to customize and extend your store.
Who is it for?
The best option if your main goal is selling, from a small store to a large one.
Pricing and trial
No permanent free plan: 3-day trial and plans from about €5/month (Starter) or €32/month (Basic).
PROS & CONS
The good and the bad
- The best platform to sell online
- Full product, payment and shipping management
- Thousands of apps and store templates
- Scales from a small shop to a large one
- Focused on stores, not informational sites
- Transaction fees if you don't use Shopify Payments
- Costs add up with paid apps
- No permanent free plan
FAQ
The most common questions Britons ask about Shopify
Most-searched questions, per Sistrix
Is Shopify legal in the UK?
Completely — Shopify is a mainstream, publicly listed commerce platform used by hundreds of thousands of UK businesses, with UK tax handling and local payment methods built in. Your store's own legal obligations still apply — consumer rights, distance-selling rules and VAT registration once you cross the threshold — exactly as they would for any UK business; Shopify's tooling simply helps you meet them. The platform itself is entirely legal; staying compliant is the part you run yourself.
What exactly does Shopify do?
Runs online stores end to end: product catalogue, checkout and payments, shipping, inventory, taxes and marketing — plus point-of-sale hardware for selling in person. You design the storefront from themes and Shopify hosts everything, so there's no separate hosting to manage. It's a commerce engine with a website attached, not a site builder with a shop bolted on — which is why it wins for serious sellers and is overkill for a plain content site.
Is Shopify trustworthy?
Yes — a publicly traded company on the NYSE and TSX, processing billions in sales, with PCI-compliant checkout, 99.9%+ uptime and 24/7 support. Founded in Ottawa in 2006, it's about as trustworthy as ecommerce infrastructure gets. Your own store's reputation is the part you build.
How much does Shopify take from a £100 sale?
On the Basic plan with Shopify Payments, Shopify takes no extra cut of your sales — you pay only the standard card processing fee, roughly a couple of percent plus a small fixed charge per transaction. Route payments through a third-party gateway instead and Shopify adds a 0.5–2% fee on top, which is why most sellers stick with Shopify Payments. Beyond the per-sale fees there's the plan itself, from US$29/mo. For a small shop that's competitive with any payment setup you could assemble on your own.
What is the downside to Shopify?
Overkill for anything that isn't a shop — a content site or portfolio is cheaper and simpler on Wix. Costs also stack: the plan starts at US$29/mo, then payment fees, then the paid apps many stores add for features Shopify leaves out of the box. Deep theme customisation means learning Liquid, its templating language, or hiring someone who has. If you're selling seriously, that spend buys the best commerce platform in this list; if you're not, it's money and complexity you don't need.
Which one is better, Shopify or GoDaddy?
For a real online store, Shopify wins comfortably — inventory, tax handling, shipping integrations and room to scale that GoDaddy's commerce plans don't match, from US$29/mo. For a simple business page with the odd sale, GoDaddy is cheaper and faster to launch. The honest question is how seriously you're selling: a few products alongside a brochure site, GoDaddy will do; a growing catalogue that needs proper commerce tooling, Shopify every time.
VERDICT
Is Shopify right for you?
The leading platform for online stores: built from the ground up for selling online.
ALTERNATIVES





