Wix

Best overall

The most versatile and popular, with a free plan.

Price US$17/mo (ab Light 17$; Standard-Tarif Core (Onlineshop) 29$/Mo. jährl.) — then US$29/mo

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IN SHORT

The most versatile and popular website builder: easy, flexible and with a free plan to get started.

  • Very easy drag-and-drop editor
  • More than 900 templates for any kind of site
  • Free plan to try without paying
  • Online store and hundreds of built-in apps
4.7 /5
Our rating

THE BRAND

Company
Wix.com Ltd
Headquarters
Israel (Tel Aviv)
Founded
2006
Group
Wix (listed on Nasdaq)
Main product
Website builder
Audience
Individuals and small businesses that want to build their website
Industry presence
Contact Help center · Phone · Email

ANALYSIS

Our experience with Wix

Easy editor

Very intuitive drag-and-drop editor, no coding required.

Templates and apps

Over 900 templates and hundreds of apps to extend your website.

Free plan

You can start for free (with ads and a subdomain) and upgrade to Premium whenever you want.

Price and plans

Premium plans from around €11/month, with a free domain for the first year on annual billing.

PROS & CONS

The good and the bad

  • Very easy drag-and-drop editor
  • More than 900 templates for any kind of site
  • Free plan to try without paying
  • Online store and hundreds of built-in apps
  • The free plan shows Wix ads
  • You can't switch templates once published
  • Very large sites can load a bit slower

FAQ

Frequently asked questions about Wix

Is Wix actually free?

Yes, Wix has a genuinely free plan — but with limits. Your site uses a wix.com subdomain, shows Wix ads, and you can't connect a custom domain or sell properly. It's fine for testing or a hobby page; for a professional site you'll need a paid plan (from US$17/mo) to remove the ads and use your own domain.

Which is better, Wix or Google Sites?

Wix is far more capable for most websites — thousands of templates, e-commerce, marketing tools and real design freedom. Google Sites is a free, bare-bones tool best for simple internal or informational pages inside Google Workspace. For a genuine business or personal-brand site, Wix wins comfortably; for a quick internal page, Google Sites is enough.

What is the downside of Wix?

Once you pick a template you can't switch to a different one without rebuilding, the cheapest plans have storage and feature limits, and a feature-packed Wix site can load a little slower than a lean hand-built one. You also can't migrate a Wix site to another platform. For most users the convenience and flexibility outweigh these trade-offs.

How much does Wix cost per month?

Wix paid plans start at US$17/mo for the entry Light tier and rise through the mainstream Core plan (around US$29/mo) to higher Business and Business Elite tiers, all billed annually; monthly billing costs a little more. There's also a free plan with Wix branding. Most small businesses are well served by the Core plan.

Is Wix a Russian company?

No. Wix is an Israeli company, founded in Tel Aviv in 2006 and publicly traded on the Nasdaq. It has no connection to Russia.

Is GoDaddy or Wix better for website design?

Wix is the stronger design tool, with far more templates, true drag-and-drop control and richer built-in features. GoDaddy's builder is faster and simpler to set up but noticeably more limited on design. For creative control choose Wix; if you just want the quickest possible simple site, GoDaddy can do the job.

What is Wix mainly used for?

Building websites without code: business pages, portfolios, blogs, restaurants and small shops. Its drag-and-drop editor, 900+ templates and app market cover almost any site type, and AI-assisted setup gets a first draft up in minutes. It's the default all-rounder of the category, built for DIY site owners rather than developers.

Do professional website builders use Wix?

Some do — Wix Studio, its professional tier, targets agencies with advanced layout tools, and plenty of freelancers deliver client sites on it. Design-focused professionals more often reach for Webflow or Squarespace, and developers for WordPress. Wix's heartland remains DIY site owners by design, but Studio has closed a good deal of the professional gap.

Is Wix a Chinese company?

No — Wix is Israeli, founded in Tel Aviv in 2006 and publicly traded on the Nasdaq under WIX, so its ownership is public record. There's no Chinese ownership; the confusion usually comes from anonymous 'free website' apps, which Wix isn't.

Is Wix better than WordPress?

For getting online fast with zero maintenance, yes — Wix handles hosting, security, updates and backups for you, and you can launch in an afternoon from US$17/mo. For long-term power, WordPress wins: full ownership of your site, tens of thousands of plugins, complete portability between hosts and stronger scaling for large, content-heavy sites. The trade-off is upkeep — with self-hosted WordPress you (or a managed host) handle updates, security and the occasional broken plugin. Want a simple site now with nothing to manage: Wix. Want a site you'll grow, deeply customize and own outright over years: WordPress on a good managed host.

How do I login to my Wix website?

Go to wix.com and click Log In (top right), then sign in with your email and password — or with Google, Facebook or Apple if you signed up that way. Pick your site from the dashboard to open the editor. The Wix Owner app also lets you manage and edit your sites from your phone.

Is a Wix website free?

The free plan is genuinely free forever: you can build and publish on a wixsite.com subdomain, though it shows Wix branding. Connecting your own domain, removing the ads and unlocking commerce features all require a paid plan (from US$17/mo). Free is ideal for testing the platform or a hobby page; any business-facing site will want a paid tier and its own domain.

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VERDICT

Is Wix right for you?

The most versatile and popular website builder: easy, flexible and with a free plan to get started.