Template (theme)

A template (or theme) is a pre-built design that sets the structure, typography and colors of a website, which you use as a base instead of starting from scratch. You replace the sample text and images with your own content, tweak the styling, and in little time you have a professional-looking site. Website builders offer templates by industry —restaurant, shop, portfolio— often already optimized for mobile. It pays to pick a modern, responsive template that is not overloaded with elements, since that affects speed and SEO ✕ SEO (search engine optimization) covers all the measures that get a website to appear higher in Google's unpaid results and thereby attract more visitors. More in the glossary → . How many templates each provider offers, and their quality, is covered in the best website builders comparison.