Landing page

A landing page is a standalone page designed around a single goal: getting the visitor to take one specific action, such as leaving their email, booking a call or buying a product. That is why it usually drops distracting menus in favor of a clear message, trust signals (reviews, logos) and a prominent call-to-action button. It is widely used in ad campaigns, where every visit costs money and should be used well. Many website builders include landing-page templates and let you measure how many visits convert. The more focused and fast the page, the better it tends to perform. More in the best website builders comparison.