Content marketing

Content marketing is a strategy that seeks to attract, inform and retain an audience through valuable, relevant content — articles, guides, videos, newsletters — rather than direct advertising. The idea is to earn trust by answering questions and helping people, so that when they are ready to buy, they think of you. It pairs naturally with SEO ✕ SEO (search engine optimization) covers all the measures that get a website to appear higher in Google's unpaid results and thereby attract more visitors. More in the glossary → , because well-made content ranks in search engines and pulls in traffic for years. It works over the medium and long term: it does not sell instantly but builds authority and relationship. Comparisons, tutorials and answers to frequently asked questions are typical formats. It is the foundation of many sustainable web projects, including those that monetise through affiliate links.