UX/UI Designer

A UX/UI designer is the professional who shapes the way people see and use a digital product, such as a website or an app. The work spans two complementary sides: UX (user experience), which is about making the product useful, easy to use and pleasant — researching users, organising the information and designing the flows and navigation — and UI (user interface), which focuses on the visual look: colours, typography, buttons and how elements are laid out on screen. They usually create wireframes and prototypes to test ideas before they are coded, and work hand in hand with frontend ✕ The frontend is the part of a website or app that the user sees and interacts with — the design, text, buttons — and that runs in the browser. More in the glossary → developers, who turn their designs into something functional. They also take care of accessibility, so the product works for all kinds of people. It is a key role, because good design largely decides whether people stay or leave.