IN SHORT
The most versatile and popular website builder: easy, flexible and with a free plan to get started.
- Very easy drag-and-drop editor
- More than 900 templates for any kind of site
- Free plan to try without paying
- Online store and hundreds of built-in apps
THE BRAND
- Company
- Wix.com Ltd
- Headquarters
- Israel (Tel Aviv)
- Founded
- 2006
- Group
- Wix (listed on Nasdaq)
- Main product
- Website builder
- Audience
- Individuals and small businesses that want to build their website
ANALYSIS
Our experience with Wix
Easy editor
Very intuitive drag-and-drop editor, no coding required.
Templates and apps
Over 900 templates and hundreds of apps to extend your website.
Free plan
You can start for free (with ads and a subdomain) and upgrade to Premium whenever you want.
Price and plans
Premium plans from around €11/month, with a free domain for the first year on annual billing.
PROS & CONS
The good and the bad
- Very easy drag-and-drop editor
- More than 900 templates for any kind of site
- Free plan to try without paying
- Online store and hundreds of built-in apps
- The free plan shows Wix ads
- You can't switch templates once published
- Very large sites can load a bit slower
FAQ
The most common questions Australians ask about Wix
Most-searched questions, per Sistrix
Does Wix work in Australia?
Fully — Wix serves Australia in full, and its ADI/AI site-building tools work exactly as they do everywhere else. Plans start from US$17/mo for the entry Light tier, and its commerce tiers support popular Australian payment methods including Afterpay. It remains one of the most widely used builders in the country, so you'll find plenty of local guides and templates aimed at Australian businesses.
How do I login to my Wix website?
Go to wix.com and click Log In (top right), then sign in with your email and password — or with Google, Facebook or Apple if you signed up that way. Pick your site from the dashboard to open the editor. The Wix Owner app also lets you manage and edit your sites from your phone.
Is Wix or WordPress better?
For getting online fast with zero maintenance, Wix wins — hosting, security and updates are all handled for you. For long-term power and ownership, WordPress wins: full portability, unlimited plugins and no platform lock-in, though you (or a managed host) handle the upkeep. If you want a simple site now with nothing to manage, choose Wix. If you're building something you'll grow and want to own outright, choose WordPress.
Is Wix a Chinese company?
No — Wix is Israeli: founded in Tel Aviv in 2006 and publicly traded on the Nasdaq under the ticker WIX. There's no Chinese ownership. The confusion usually comes from anonymous 'free website' apps, which Wix isn't.
What is the downside of Wix?
A few real ones worth knowing. You can't switch templates once a site is published — changing the design means rebuilding it. Sites aren't portable either: there's no export to another platform, so you're locked in for the long term. The sheer number of options can overwhelm beginners at first, and very large sites can load a little more slowly. Free-plan sites also carry Wix branding on a wixsite.com subdomain until you upgrade to a paid plan (from US$17/mo). None are dealbreakers for most people, but they're worth weighing before you commit.
Is a Wix website free?
The free plan is genuinely free forever: you can build and publish on a wixsite.com subdomain, though it shows Wix branding. Connecting your own domain, removing the ads and unlocking commerce features all require a paid plan (from US$17/mo). Free is ideal for testing the platform or a hobby page; any business-facing site will want a paid tier and its own domain.
VERDICT
Is Wix right for you?
The most versatile and popular website builder: easy, flexible and with a free plan to get started.
ALTERNATIVES





